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Analyze beverage packaging development trend from packaging concept.
2018-02-02
personalized
The century-old watsons distilled water manufacturer, launched in 2003 with a brand new set of water, the new packaging that is full of freshness will give consumers a bright spot. Streamlined bottle body, concise and fashionable green packaging and unique double bottle cap design, the pure "water" becomes a unique fashion taste, the product that shows individual style completely. Coca-Cola co., the world famous beverage brand, has always regarded its packaging personality and brand as positive relationship, and careful consumers can find out.
Although the changes in the packaging design are not too big each time, each change can cause the market to shake. On the day that the Beijing Olympic organizing committee unveiled the new logo for the 2008 Beijing Olympic Games, a million Coca-Cola limited commemorative cans bearing the new logo were also on the market. Memorial tank design is a blend of the Beijing Olympic logo, Beijing, China, sports element and event elements, with a new concept and draw the outline of the field of athletes emblem of the brush material, and the Beijing famous buildings of the temple of heaven fuses, highlight the strong local characteristics of Beijing.
WuJunHua
According to statistics, there are about 300 sets of aseptic packaging equipment in China, with annual production capacity of over 1.5 million tons. Compared with the proportion of the international sterile packaging in liquid food -- the bulk packaging is over 80%, the packaging is over 50%, the carton is sterile, and the world consumes more than 100 billion each year. China's aseptic beverage packaging is still very backward, currently, Swedish company, American international paper industry, German PKL company are the three big companies in the field of aseptic packaging.
With the development of economy, the improvement of people's living standard, the demand for milk, fruit juice and juice drinks will increase greatly, the new large, medium and small food business appear constantly, will promote the further development of the sterile packaging. In many products, such as tetra pak, roof package and polyester bottle, the packaging cost is high, not suitable for ordinary families in China's economic status quo, and a small bag of aseptic packaging, otherwise, the price is cheap, the product has good flavor, long and kept at room temperature, manufacturers, shopping malls also very welcome this kind of product. The product not only overcomes the limitation of production area, but also removes the cold chain needed in the transportation process, which is beneficial to the market expansion. With the successful development of aseptic packaging equipment, marked the our country on the development of aseptic packaging technology has a major breakthrough, therefore, the development of the aseptic beverage packaging will also have certain market prospect.
intelligent
The so-called intelligent packaging refers to the packaging that has the function of "identifying" and "judging" environmental factors. At present, the intelligent packaging is made up of photoelectric, temperature sensitive, humidity sensitive, gas sensitive and other functional materials and packaging materials. It can identify and display the temperature, humidity, pressure and seal degree, time and other important parameters of the packaging space. This is a very promising functional packaging, which is particularly important for packaging products that require long-term storage.
functional
Functional packaging is a scientific method for solving the problem of packaging related to content. An example of functional packaging is the preservative of liquid packaging, which can be used to make perishable products longer and longer. For example, add a special lid to the fruit juice box, and the heat sealing process can extend the shelf life and taste.
From the packaging trend analysis.
The big package
At present, there are many large packaging products in the beverage market, and the price has dropped a lot to attract customers. In autumn and winter, merchants increase their efforts to promote the packaging of large bottles. First, the large bottle is suitable for family purchase, which saves the trouble of repeated purchase and is the first choice for the holiday to buy drinks. The second reason is that the price of this year's big bottles is relatively low, which will bring more benefits to consumers. Third, beverage companies are making profits at low prices. Although the prices of master kong, wahaha and Sprite have declined, their sales in the off-season have increased.
The cluster type
Cluster packing makes canned drinks a cheap and convenient item to carry. The most common types of packages for canned drinks on the market are 12 and 24 groups.
Hainan coconut palm group natural coconut juice packaged cluster is a set with four, on a piece of PE film, according to the product body size, cut out in accordance with the body of the round hole, and then set in product body near the location of the jar, have the effect of fixed. At the same time, there are two oval lifting rings on the side of the PE film, which is convenient for consumers to purchase.
Sunkist soda cluster is as a set of three packaging specifications, stuck with three plastic circle 3 bottles of drinks, every circle inside has a jagged ridges, stuck in the neck of a fixed role, equipped with a handle on the plastic, carry convenient consumers. The plastic sheet is matched with the bright orange and the new cheese soda bottle, which has a good display effect.
Hand play type
A bottle packaging similar to the hand play sports drinks is popular with consumers in the United States, the TAB on the top of the bottle type silver metal cover is similar to the real hand play TAB, a trademark on the bottle cap and "ideas" sentences. The packaging of the sports drinks is made in Australia and has been put into the us market, which has been particularly popular with consumers.
Transparent type
In the beverage market, transparent plastic packaging has become an irresistible trend, while transparent polypropylene resin (PP) has become the most commonly used packaging material with excellent price performance. At present, the major cities in the world, people use of microwave oven is becoming more common, the trend is pull of low cost, size and variable resistance to microwave plastic packing product demand, is to meet this demand and transparent pp material.
In the future, the reform of beverage packaging must first focus on safety, including the safety and sanitation of materials, safety and hygiene of equipment, and the filling environment. But also must pay attention to the influence of the economic aspects, from the initial development of a new product, to start to design packaging, must fully consider the realizability and cost control of packaging, including plant planning, the equipment procurement also has certain forward-looking. In conclusion, before the reform of beverage packaging or the introduction of new products, it is necessary to take a comprehensive consideration of the actual situation and various influencing factors of the enterprise, which is suitable for the best.

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